Biz Power Hour

Grow your business and increase your success.

The Biz Power Hour Web Show is focused on helping business owners bridge the knowledge gap by hearing what's working from industry leading experts. Each month, the show will feature a variety of guests discussing and, at times, debating the latest in marketing, sales, software and strategy... 

By tuning in to the live show, you'll walk away with actionable insights, pro-recommended tools, and hear valuable discussions from the leaders shaping the future of the modern business owner.

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The Biz Power Hour Web Show is also available as an audio podcast on both of the platforms below.

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Your Host

Daniel Bussius

Host of the Biz Power Hour

Daniel Bussius is an award-winning marketer and marketing agency CEO who demystifies marketing to help businesses clarify their messaging and achieve better results.

As the founder and owner of Built By Love Agency, Daniel has spent more than two decades working with over 1,000 companies from around the world implementing successful marketing campaigns, including New York Times best-selling authors, small business owners, and Fortune 500 brands.

June 19th, 2019

Topic

Getting To The Inbox: The Deliverability Saga

Trying to develop your best ideas into messaging that resonates with prospects is one challenge — ensuring that message is delivered to their inboxes is a whole other beast.  In this episode, we’ll be talking with two masters of email from Keap (THE preferred email marketing and sales platform of small businesses): Aaron Barrett, Head of Email Deliverability, and Rich Sharpe, Email Reliability Product Manager.  Get ready for an enlightening discussion where we’ll pinpoint and uncover the challenges, triggers, and solutions to ensure your message makes into the inbox and beyond.

PANEL GUESTS

Aaron Barrett

AARON BARRETT

Head of Deliverability for Keap

Aaron Barrett has been at Keap/Infusionsoft for 10 years. In that time he has served in a wide range of positions in the Product Development organization including stints leading Quality Assurance, Software Engineering, and Production Operations. He is currently the Director of Email Reliability and leads a team of Email Specialists and Software Engineers. The current mission of the Email Reliability team is to build out the email features in the Keap and Infusionsoft products so that the products themselves are automatically helping users follow email best practices and be as effective as possible with their email marketing.

Rich sharpe

Product Manager (Email Reliability)  for Keap

Rich has over 20 years’ experience in the Software Industry with a proven track record of delivering projects and services to customers and educating others in technologies and products.
An Agile advocate, Rich promotes Scrum Practices and Lean Principles whenever possible and has spoken at conferences around the world on Managing Development Teams and Development Practices.
Currently at Keap, Rich is part of the Email Deliverability Team focusing on adding value to the Keap suite of applications so customers gain greater satisfaction in getting their email to their customers.
Originally from England, he now lives in Arizona finally enjoying some sun

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