Podcast

WRDSMTH, a street artist with global acclaim, joins us this month to discuss how the creative delivery of well-chosen words can make a lasting impact.

HubSpot, an inbound marketing software platform, helps businesses grow by providing sets of essential software tools that help companies attract visitors, convert leads, and close customers. If you are a business that is planning to grow, it is vital you get to know the magic of HubSpot. To discuss the myriad of ways HubSpot can make the life of a business owner easier, we sit down with HubSpot Senior Inbound Success Coach, Nick Cull, in Episode 13 of the Business Power Hour. 

Understanding your cashflow is critical to any business’ success. However, what to track and how is the crux of many businesses ranging in size from $100K to $100M. In this episode of Business Power Hour, our guest Jennifer Barnes, CEO of Optima Office, an outsourced accounting firm, will talk about the key numbers and metrics you should be looking at in your business. Hint: She gives some baseline numbers that you’ll want to start tracking right away that may surprise you!

Many business owners make one critical mistake in creating their marketing campaigns. They jump right into the technology and tools trying to build automation, yet they typically see dismal results. In this episode, our guest Gregory Jenkins, CEO of Monkeypod Marketing, will discuss the keys to marketing automation success and why creating a customer journey is the fundamental building block to start with before you touch your technology suite. You’ll walk away with simple, easy-to-implement steps that will help you create your own blueprint to drive your marketing automation strategies.

No matter how great your product or service-based business is, without the right people on your team driving the vision forward, you will be mired in the day-to-day work and unable to scale. In this episode, we have a global business consultant, Tim Lyons from ProFit Marketing Solutions, discussing how to leverage your team to ensure your business goals are met. He’ll discuss simple strategies to identify key players in your organization so you can focus on growth and your team can focus on the day-to-day.

In today’s digital world, the one thing every modern customer always has with them is their cell phone. Why is this important? Because by now we all know that getting to the inbox is an increasing challenge -- with open rates decreasing, our customers may never see what we send them. That’s why mobile messaging (aka, text messaging) is becoming more and more important of a communication channel that you need to incorporate into your marketing mix. In this episode, we have Ryan Chapman, CEO of FixYourFunnel and Yeti Text discussing the strategies any business owner can use to quickly and easily incorporate text-based communication directly to your customers. You’ll walk away knowing how to incorporate text-based communications that can drive a 99.9% open rate that engages on a personal level, ultimately driving more sales for your business.

Trying to develop your best ideas into messaging that resonates with prospects is one challenge — ensuring that message is delivered to their inboxes is a whole other beast. In this episode, we’ll be talking with two masters of email from Keap (THE preferred email marketing and sales platform of small businesses): Aaron Barrett, Head of Email Deliverability, and Rich Sharpe, Email Reliability Product Manager. Get ready for an enlightening discussion where we’ll pinpoint and uncover the challenges, triggers, and solutions to ensure your message makes into the inbox and beyond.

Storytelling is absolutely critical to your marketing success, and it has the unique ability to give you a powerful advantage. In this month’s show you’ll find out how Storytelling can simplify your messaging, break down abstract concepts, and help you stand out and develop deeper connections with your audience. Join me and the StoryBrand Chief of Staff J.J. Peterson & StoryBrand Director of the Certification Program, Koula Callahan, as we discuss the vital importance of Storytelling and show you how to use it to engage, inspire, and motivate your audience to take action (and so much more).